Designs for Health has been the health care professional's trusted source since 1989.

Nathan Cheong Managing Director

Nathan became Managing Director at Designs for Health, after CEO Phil Lizotte stepped into a board position late 2017. Nathan is responsible for the demand generating activities at DFH including Sales, Marketing, IT, Science and Research, Innovation, Culture, HR, Finance and Business relations. Nathan’s passion for our industry spans some 30 years and as one of the Industry’s most distinguished leaders, his commitment to the DFH’s mission of “Designing a Well World” is uncompromising. Nathan has a proven track record of leading companies within this space with purpose and by aligning around core values, vision and culture. He is a unique executive combining a science-based academic background with Naturopathic Medicine and the Social Sciences with demonstrated successful business leadership. His previous roles include Managing Director, Executive Director, General Manager, Sales and Marketing, Product Development, Operations, and has extensive international experience all within the natural medicine industry. He has won coveted CEO awards, as the Managing Director of the year in 2016 and the Executive of the year in health and science in 2017, Nathan has also won the Fred Hollows achievement award through work done raising monies through a 250km Ultra Marathon across Australia’s Simpson desert in addition to raising $100k for Cure Brain Cancer by climbing Mt. Kilimanjaro.

Roger Koehler President

Named President at Designs for Health in 2017, Roger Koehler is instrumental to the ongoing growth of the brand and furthering its mission of establishing DFH as the leading innovator for the industry. Roger oversees all operational aspects of DFH and has a track record as a results-oriented executive leader in finance, manufacturing, quality, supply chain, product management, and engineering. In his position as President, as in his previous role as COO, he brings his passion, drive and comprehensive expertise in corporate strategy and operations to DFH. His global experience includes China, Malaysia, Costa Rica, Mexico and Europe, with fluency in German. His background as CFO, CPO, Director of Global Strategic Sourcing, Director of Product Management, QC Manager, and Process Engineer at distinguished global companies highlights his strengths and extensive leadership capabilities. Koehler holds a B.S. in Chemical Engineering from the University of Texas, and an MBA from the University of Houston Executive Program. Roger was raised in a family that has operated a Chiropractic practice for over 65 years.

Steve Carruthers General Counsel

Mike Charland Chief Financial Officer

Joe Ghezzi Vice President Of Sales

Neal Mercado Vice President, Marketing And Innovation

Jonathan Lizotte Founder & Chairman

Jonathan Lizotte is the Founder and Chairman of Designs for Health. Throughout the years, he has guided and directed the company to ensure that its mission and vision are realized. His focused, hands-on approach, with direct involvement across all business functions, is a key driver of the ongoing success of the company.

Jonathan’s entrepreneurial spirit has led to the founding of four DFH locations, helping to generate hundreds of jobs. Jonathan credits his business success to one simple philosophy, “Do what you said you would do, when you said you would do it.” This attitude, along with a team of individuals who share this understanding of business etiquette, is why over many years DFH customers have remained loyal to the brand.

Born and raised in Western Massachusetts, Jonathan holds a Bachelor of Science degree in finance from the University of Florida. He is also Treasurer of the Alliance for Natural Health, a non-profit Washington, DC based political advocacy group supporting consumer access to nutritional supplements, integrative medicine, and freedom of choice in healthcare.

With over 30 years in the integrative medicine, medical foods, and nutritional supplement industry, Jonathan is an expert in the business of the therapeutic use of natural products. Under Jonathan’s leadership, DFH has become one of the fastest growing, most respected manufacturers and distributors of nutritional supplements nationwide.

Phil Lizotte Vice Chair

Phil joined Designs for Health in 2006, after a rewarding career in the construction industry, where over the course of 28 years he built two companies into very successful enterprises. As Vice Chair of DFH, Phil’s experience in building organizations and coordinating their resources has been a major asset in the development of DFH from a company with only one distribution center, into an organization with four distribution centers and two manufacturing facilities.

Gail Lizotte Vice Chair

As Vice Chair of Designs for Health, Gail Lizotte keeps in close contact with the day-to-day activities of this growing enterprise. Since the early 1990s, Gail has overseen all DFH’s operations, which makes her the go-to person for many issues. Gail is also the coordinator of employee matters for all four DFH facilities. With her steady presence and her ability to connect with people, Gail is an enormous part of the heart of this company.