Michelle Ahbe

Michelle Ahbe joined Designs for Health as Senior Vice President of Marketing in January 2026, bringing over 15 years of experience building and scaling brands across both consumer packaged goods and health and wellness.

Prior to joining Designs for Health, Michelle was the driving force behind one of the beverage industry’s most celebrated growth stories, Blue Moon, where she led nine consecutive years of double-digit growth across 25 international markets. She was responsible for the national launch of Blue Moon Light, the top-selling new beer in the U.S. in 2020 and served as a key architect in the La Sagra Brewery acquisition in Spain, which has since grown into a £0.5 billion business.

In 2020, Michelle transitioned into the health and wellness space, joining Quicksilver Scientific where she led brand development and marketing strategy for a science-focused nutraceutical portfolio, strengthening engagement across both practitioner and consumer audiences.

At Designs for Health, Michelle embraces the company’s commitment to practitioner-grade science and customer obsession, leading marketing strategy, brand development, and integrated communications to accelerate growth across the enterprise. Her rare ability to build brands anchored in insights, fueled by creativity, and delivered with precision makes her a transformative force in the health and wellness space.

Michelle holds an MBA from the University of Denver’s Daniels College of Business and a Bachelor of Fine Arts from Miami University.